Finally, a car ad that tackles car ad cliches.
Good writing. Good line. Good ad.
Agency: I don't know. I've asked Google. Google doesn't seem to know. Do you?
Sometimes, the chasm between UK ads and their American counterparts is hilarious.
In this case, I can see the link.
US agency: David&Goliath
The Kia Optima retails in the UK from £19, 595. It's not cheap, but then what new car is? Plus it's probably around £10K cheaper than a BMW 5 series, or a Jaguar XF, Auto Express Driver Power's Car of the Decade (yes, decade), which it reminds me of.
What's it like to drive?
Good, it sounds like.