Friday, March 9, 2012

#goodad: Park the cliches, drive the Kia Optima

Finally, a car ad that tackles car ad cliches.

Good writing. Good line. Good ad.


Agency: I don't know. I've asked Google. Google doesn't seem to know. Do you?

Sometimes, the chasm between UK ads and their American counterparts is hilarious.

In this case, I can see the link.


US agency: David&Goliath

The Kia Optima retails in the UK from £19, 595. It's not cheap, but then what new car is? Plus it's probably around £10K cheaper than a BMW 5 series, or a Jaguar XF, Auto Express Driver Power's Car of the Decade (yes, decade), which it reminds me of.

What's it like to drive?

Good, it sounds like.

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