Sunday, March 11, 2012

#goodad: Marni at H&M

I have no idea what a marni is.

But I've heard of H&M and I've heard of Sofia Coppola, who directed this ad/video I saw on telly the other night.

Question, though: Could you pretty much put Bryan Ferry's Avalon to anything and you'd think it was good?

Friday, March 9, 2012

#goodad: Park the cliches, drive the Kia Optima

Finally, a car ad that tackles car ad cliches.

Good writing. Good line. Good ad.

Agency: I don't know. I've asked Google. Google doesn't seem to know. Do you?

Sometimes, the chasm between UK ads and their American counterparts is hilarious.

In this case, I can see the link.

US agency: David&Goliath

The Kia Optima retails in the UK from £19, 595. It's not cheap, but then what new car is? Plus it's probably around £10K cheaper than a BMW 5 series, or a Jaguar XF, Auto Express Driver Power's Car of the Decade (yes, decade), which it reminds me of.

What's it like to drive?

Good, it sounds like.

Tuesday, March 6, 2012

Clicking the like button

Clicking the like button means that you’ve read it, you’ve seen it, you like it.

It’s the least you can do.

There are reasons not to like the like button and there are reasons to like the like button.

A reason to like it is that it’s quick and easy, and you don’t have to say anything.

A reason not to like it is that it’s quick and easy, and you don’t have to say anything.

We quite liked it when people said something. Now they don’t have to.

A reason to like it is that it’s a like button, not an unlike button, which, according to research, we’d all click far more often.

But, then, do we really want to encourage that? Don’t we want to encourage liking, instead?

On the plus side, it makes it easier for lazy people to let you know they've seen, they've heard, they've liked.

The down side is a like button might encourage people to be more lazy.

On the plus side, you might get a response from someone who might never have said anything at all.

After all, we don’t always know what to say, do we?

UPDATE 12.3.12

Are you wasting valuable seconds of your hectic schedule clicking '+' on your mobile device before you can even, like, like a facebook post or comment? Thought so. Me too. Thank goodness clicking the like button now even easier.

Who cares about more clicks? Content providers. The more likes you get off someone, the more chance you have of appearing in their news feed. And that's according to facebook's algorithm, which is called Daisy*.

*I made this name up.

UPDATE 13.3.12

This image is doing the rounds today. Pressing 'L' results in a like for the picture. Now how do they do that, eh?

UPDATE 22.3.12

A year in the like, from Microsoft, lets you look back at your year in a whole new way - through the eyes of your family and friends (Microsoft's words, not mine). UPDATE - June 2013 What really happens when you click the like button