Tuesday, April 3, 2012

Watch your tone




Getting tone of voice right is tricky.

Especially in emails.

Avoid having to send 'I didn't mean it like that' follow-ups with MyFaceWhen, in its own words 'like using emoticons, on steroids'.

Sunday, March 11, 2012

#goodad: Marni at H&M

I have no idea what a marni is.

But I've heard of H&M and I've heard of Sofia Coppola, who directed this ad/video I saw on telly the other night.

Question, though: Could you pretty much put Bryan Ferry's Avalon to anything and you'd think it was good?

Friday, March 9, 2012

#goodad: Park the cliches, drive the Kia Optima

Finally, a car ad that tackles car ad cliches.

Good writing. Good line. Good ad.


Agency: I don't know. I've asked Google. Google doesn't seem to know. Do you?

Sometimes, the chasm between UK ads and their American counterparts is hilarious.

In this case, I can see the link.


US agency: David&Goliath

The Kia Optima retails in the UK from £19, 595. It's not cheap, but then what new car is? Plus it's probably around £10K cheaper than a BMW 5 series, or a Jaguar XF, Auto Express Driver Power's Car of the Decade (yes, decade), which it reminds me of.

What's it like to drive?

Good, it sounds like.

Tuesday, March 6, 2012

Clicking the like button

Clicking the like button means that you’ve read it, you’ve seen it, you like it.

It’s the least you can do.

There are reasons not to like the like button and there are reasons to like the like button.

A reason to like it is that it’s quick and easy, and you don’t have to say anything.

A reason not to like it is that it’s quick and easy, and you don’t have to say anything.

We quite liked it when people said something. Now they don’t have to.

A reason to like it is that it’s a like button, not an unlike button, which, according to research, we’d all click far more often.

But, then, do we really want to encourage that? Don’t we want to encourage liking, instead?

On the plus side, it makes it easier for lazy people to let you know they've seen, they've heard, they've liked.

The down side is a like button might encourage people to be more lazy.

On the plus side, you might get a response from someone who might never have said anything at all.

After all, we don’t always know what to say, do we?

UPDATE 12.3.12

Are you wasting valuable seconds of your hectic schedule clicking '+' on your mobile device before you can even, like, like a facebook post or comment? Thought so. Me too. Thank goodness clicking the like button now even easier.

Who cares about more clicks? Content providers. The more likes you get off someone, the more chance you have of appearing in their news feed. And that's according to facebook's algorithm, which is called Daisy*.

*I made this name up.

UPDATE 13.3.12



This image is doing the rounds today. Pressing 'L' results in a like for the picture. Now how do they do that, eh?

UPDATE 22.3.12

A year in the like, from Microsoft, lets you look back at your year in a whole new way - through the eyes of your family and friends (Microsoft's words, not mine). UPDATE - June 2013 What really happens when you click the like button

Monday, February 27, 2012

Plink by Dinah Moe



Make music with total strangers (or friends).

Check Plink. NOW.

By Dinah Moe.

Saturday, February 11, 2012

Rabbit, rabbit, rabbit

rabbit x 20

you got a beautiful chin,
you got beautiful skin,
you got a beautiful face,
you got taste,
you got beautiful eyes,
you got beautiful thighs,
you got a lot whout a doubt,
but i think about blowin u out,

coz you wont stop talkin,
why dont you give it a rest?,
you got more rabbit than Sainsburys,
its time you got it off your chest,
now you is just the kinda girl/boy to break my heart in two,
i knew right off when i first set my eyes on you,
but how was i to know you fed my earholes too?,
with your excessive talking,
you're becoming a pest,

rabbit x 20

now you're a wonderful girl/boy,
you got a wonderful smell,
you got wonderful arms,
you got charm,
you got wonderful hair,
we make a wonderful pair,
now i dont mind 'avin a chat,
but you have to keep givin it that,

no, you wont stop talkin,
why dont you give it a rest?,
you got more rabbit than sainsburys,
its time you got it off your chest,

now you are just the kinda girl/boy to break my heart in two,
i knew right off wen i first set my eyes on you,
but how was i to know you fed my earholes too,
with your excessive talkin,
your becoming a pest,

rabbit x 8
yup yup rabbit yup yup yup rabbit rabbit bunny jabber yup rabbit bunny yup yup yup rabbit bunny jabber yup yup yup rabbit bunny jabber yup yup bunny jabber rabbit

Monday, January 16, 2012

How a movement is made

Leadership is over-glorified.

Courageously follow and show others how to follow.

Thanks to Matt Iles for sparking this one.

Thursday, January 5, 2012

Kanye West's DONDA




From @Kanyewest:

I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!....

The name of the company is DONDA

DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas...

I used to blog all the time an fit was a way to get my opinion out...

Dr Dre redesigned headphones and made more impact off of one product.

I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts...

app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ...

doctors, scientist,teachers...

DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...

I want to put creatives in a room together with like minds that are all waaaay doper than me

We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.

...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.

DONDA

This will all take time but I wanted everyones to know what I really care about... I care about people. I care about my fans..

I care about people who have never heard of me... There are over 7 billion people on the planet now...

It's something about coming from music that makes me so optimistic... Music travels and is not limited to only the wealthy.

Sometimes my grammar is wrong but my thinking is right : )

My mom was an English teacher so I know she sends an SMDH from heaven : )

5:18 am in London... My dreams keep me woke

The Watch the Throne tour was a small example of what a Donda Experience can be...

I'm currently working on a new 7 screen experience http://t.co/4XmQmCL3