Thursday, August 25, 2011

The 2nd longest advertising hoarding in the world

Unofficially, that is.

But even at 800m, it's not really an attempt at a world record.

More that the advertising hoarding in question runs around the outside of the recycling centre for Masdar City, one of the world's most sustainable developments - so you'd expect it to be big.

It's a bit of cheat because there's 'only' 400m of English copy, with 400m translated into Arabic (Masdar City, in case you haven't heard, is in Abu Dhabi).

Still, it was fun to work on and while Masdar doesn't pump out much pollution, it does generate some pretty impressive statistics.

For example, the aluminium the city commissions in its own build produces just 12% of the carbon emissions of the regular kind.

I could go on, but no amount of copy I write here could compete. Who said long copy was dead?

More on the Masdar story

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