Friday, August 13, 2010

There's no excuse to talk like a twat any more



It's never been very hard to write good brand copy guidelines.

One helpful tip for any organisation is for someone to sit down with an example of written business communication and write down some of the bullshit words you see.

Bullshit words like 'going forward', 'facilitate' and 'in addition'.

You then list these as 'what not to say' and translate them into plain English.

For example, 'in the future', 'help' and, well, 'and'.

Now, you don't even have to do the translation.

Awesomists at Mule Design in San Francisco have done it for you.

Type in your terrible business jargon into UNSUCK-IT and let this miracle of word wise webery do its magic.

Thanks to @crispinheath for sharing this.

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