'Our lifelong commitment to you'
Who'd have thought a line like this could make a good ad?
Proof that with a little insight into your target audience and a lot of creative genius (oh and quite a bit of cash too) you can turn dry business speak into something wonderful. Something human. Something that makes you cry, even.
Obviously I didn't cry when I watched this ad. Because I am a man and I am HARD. And even though I have a 17-month old daughter, I'd never fall for such a sentimental advert (I repeat: advert).
You, on the other hand, might. In fact, if you've got kids yourself, I'd put money on you blubbing.
Hankies at the ready. And... go!
Did you spot the human?
Did you cry?
And didn't you just love granny's march right at the very end?
Try this challenge the next brief you get: look for the human.
If you're interested, here are some articles on this ad I read AFTER I wrote this post:
U Talk Marketing
But what do you think? Holler back.