Wednesday, January 27, 2010
Look, clients, we take your words and we create
Client comments. You've got to love them. Seriously, you have to. Otherwise they might drive you insane.
So cherish them. Keep them. Make a folder for them. Save them. Back them up.
Then one day you can do something with them.
I'll tell you what I've kept. A 300 word email I had to write to defend/fight for/save a paragraph of copy. Or rather, prevent loads of mistakes being made with the suggested changes. It's an important distinction because I wasn't merely being precious. The changes to the copy the client wanted simply didn't make sense, logically or grammatically, so I argued it point by point.
So that's what I've kept. But somehow it's vergy ugly. It looks ugly and it feels ugly. It's like a sad battle that should have never happened in the first place. A victory but a fairly hollow one because the end product wasn't going to win any awards. It was just that the changes suggested added nothing and in fact made a few silly errors.
Far more pretty is what Brighten The Corners, a London-based design studio, has created from their client comments.
They've taken the best from their inbox over the past three years and made three lush posters from them. They look good and, copy fans, there's stuff you can read, too! Pretty AND funny. I know because mine just arrived in the post.
The first one's above. Two and three are below. Order yours now from Brighten The Corners. They're only a tenner plus 70p p&p. And don't forget to save your best client comments, let them mature. And one day you can do something with yours, too.
Ain't client comments pretty?
Gutted if you ended up on this