Saturday, January 2, 2010

Best UK TV ad of 2009

For me, the best UK TV ad of the year came on December 31. This TV ad for TV ads was worth the wait.

Everyone has their favorite ad and this ad has picked some classics. OK so maybe not Bodyform. But you can't deny the enduring legacy of the 'woah, Bodyform' jingle. Not now, anyway, haha.

Seriously, though, if you ever saw the ad in question, I bet you can remember the three words that came after the 'woah Bodyform' bit. I know I can.

That's power, folks. Getting me to remember a Tampax brand. OK so I needed to be prompted but you know what I mean.

An interesting thing about this ad for me - there's no replay of the old ads. It's just audio. And that's enough to bring the memories flooding back.

It's supposed to be an ad for TV ads. But actually it's an ad for ads. It's an ad for good writing, for catchprases. It's an ad for stories, for jingles. It's an ad for characters, for tone of voice and for human emotions. And you can put those to work in any medium. Still, it's hard to beat TV's reach. And how would a website or a viral help you tell JR Hartley's story any better?

I laughed my head off when I saw this ad. I could write and write about it (any maybe I will later to cheer myself up if I get depressed). For now, I'll just let you watch it. Goodbye 2009.


Anonymous said...


Hayes Thompson said...

My first spam comment! So proud.

Anonymous said...

Are you being serious? Or sarcastic?

Because, really, its one of the worst ads of the year in my opinion.

The strategy is off - why advertises TV ads on TV? I know that the key decision makers in marketing departments take holidays too, but the chances of them seeing this whilst on their Christmas holidays and thinking that they should book some TV in the new year is naive to say the least. And what about the 99.9% of the people who did see this ad who having nothing to do with the industry - what were they supposed to do/think having seen it? If they went to the (shockingly badly designed thinkbox website) they'd be confused by the whole thing even more.

Plus The execution is off - the acting is painfully bad and the direction non existent.

I think this is a classic example of TV thinking that TV is the only solution to any marketing problem. The advertising solution to this particular problem needed a much more sophisticated answer than this.

Realliveman said...

nice blog. i will be back!

AMANDA said...

how about this one hayes?