For me, the best UK TV ad of the year came on December 31. This TV ad for TV ads was worth the wait.
Everyone has their favorite ad and this ad has picked some classics. OK so maybe not Bodyform. But you can't deny the enduring legacy of the 'woah, Bodyform' jingle. Not now, anyway, haha.
Seriously, though, if you ever saw the ad in question, I bet you can remember the three words that came after the 'woah Bodyform' bit. I know I can.
That's power, folks. Getting me to remember a Tampax brand. OK so I needed to be prompted but you know what I mean.
An interesting thing about this ad for me - there's no replay of the old ads. It's just audio. And that's enough to bring the memories flooding back.
It's supposed to be an ad for TV ads. But actually it's an ad for ads. It's an ad for good writing, for catchprases. It's an ad for stories, for jingles. It's an ad for characters, for tone of voice and for human emotions. And you can put those to work in any medium. Still, it's hard to beat TV's reach. And how would a website or a viral help you tell JR Hartley's story any better?
I laughed my head off when I saw this ad. I could write and write about it (any maybe I will later to cheer myself up if I get depressed). For now, I'll just let you watch it. Goodbye 2009.