I'm talking about Aviva.
Remember those posters and TV ads with Bruce Willis and Ringo Star, talking about...
I can't even remember - something to do with changing your name?
Anyway, forget those.
Think instead about the new TV ads. Have you seen them? I wanted to post them here but I can't find them.
Maybe it's just because I've just had a baby daughter that I like the one about the dad and his new baby girl.
And maybe it's because I can ride a motorbike that I like the one about the retired couple who buy a bike and set off on a new adventure.
But both these new ads pull on my heartstrings. And maybe I'm just a big soft sh*te, as I've said before. But isn't everyone? Deep down?
Group hug. Go Aviva.