Wednesday, November 11, 2009
All TV ads are shit
Or at least that's the way I felt watching the ad break during Dancing with the Devil last night on More4.
Did you see it? I think it was one of the most interesting docs I've ever seen. It got up close and personal with some of Rio's biggest drug lords. And whether you believed them or not, most of them said they'd like nothing better than to get out of the life - if only they had an alternative.
In addition to football, funk and samba, one alternative was the church, by the way. And that's how we got such incredible access to the traffickers - by following a pastor who used to sell drugs and carry guns himself.
So maybe any ads that broke up this amazing film would have seemed shite in comparison.
Only I got really down. Like actually questioning my whole career. Isn't advertising shit? Wasn't being a copywriter shit? Wasn't I shit?
Then this came on and my belief in advertising was restored:
What do you think?