I've posted before aboutthis book and the story about a painted fly in a urinal that encouraged men to aim for it and therefore not splash man wee all over the floor.
Well here's another great idea, via @BBHLabs on Twitter.
Problem: Everyone's using the escalator instead of taking a short, healthy climb.
Solution: Make climbing the stairs fun.
How's your Swedish? Read more here.
Tuesday, October 6, 2009
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