Tuesday, October 6, 2009

Make the goal fun

I've posted before aboutthis book and the story about a painted fly in a urinal that encouraged men to aim for it and therefore not splash man wee all over the floor.

Well here's another great idea, via @BBHLabs on Twitter.

Problem: Everyone's using the escalator instead of taking a short, healthy climb.
Solution: Make climbing the stairs fun.

How's your Swedish? Read more here.

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