First we had a glass and a half full of joy (oops, sorry, did I post the wrong clip?)
Then we had BMW's expression of joy
Now I've seen Puma bodywear bringing us a little joy (Thanks @iboy)
What is it with everyone using the word 'joy'?
Is it because it's so short? Valid, I suppose. Brevity could be one of a writer's goals.
Or is it because we feel comfortable with trends? I hope not.
Whatever, if you're planning an ad based on happiness, here are a few alternatives, courtesy of dictionary.com:
1, 2. pleasure, joy, exhilaration, bliss, contentedness, delight, enjoyment, satisfaction. Happiness, bliss, contentment, felicity imply an active or passive state of pleasure or pleasurable satisfaction.
I know which one I'm going for next.