Tuesday, April 7, 2009

Ask not what digital can do for TV; ask what TV can do for digital

When I first plugged into now, I thought 'wow'. Approximately ten seconds later, I was bored.

The problem was, I realised, that this was just a page with lots of numbers. And therefore not very exciting unless you're a mathematician with Aspergers, which I'm not. I don't think.

And by the way, I don't mean any offence at all to mathematicians with Aspergers - they really contribute. Only stats are just stats. They're kind of limp. Dead. They need to be brought alive, which is what this TV ad does:

1 comment:

Wal said...

pretty good campaign, saw the digital one before but the tv ad is new to me.