Monday, January 26, 2009
OK this is really pretty funny
Oh how I LOLed and ROFLed when I first saw it.
And perhaps I missed the initial Glass & a Half Productions logo at the beginning (not sure if this was just on YouTube version) but when the logo came up at the end, I groaned.
And perhaps I'm JUST cynical, but I was pissed off when I found out this was Cadbury's. It's visually arresting and the tune is amazing. But when I found out it was the next in the gorilla/airport trucks trilogy, I couldn't help be a little disappointed.
It feels like a bribe.
You're saying 'here, look at this funny clip'. Oh look and here's our logo for a product which has fuck all to do with either comedy or electro. CLANG!
Even if you ignore the whole 'Is it going to make people buy Cadbury's chocolate?' question (which, by the way, is supposed to be the point of advertising, unless you're trying to tell me that the biggest name in chocoloate in the country needs awareness of its brand raised. What's the news here?), at least Mother had the decency/manners/good sense to keep their Eurostar logo super tiny in all the Somers Town posters.
This is entertainment. It's a clip. Does it sell? No. It puts me right off my Cadbury's, I tell thee.
And don't get me started on T-Mobile's Liverpool Street. Or do; I'd enjoy the conversation.
Next time you watch it, listen again right at the end for the muted reaction a spectacle as big as that got. Ungrateful bloody commuters.