Tuesday, September 30, 2008

It's all good




McCain's strap made me cringe when I first heard it. Oh look, a brand trying to be all down with the kids and that - by using a bit of slang that's been around forever.

But there's a lot to be said for such a positive message. And, like the potatoes that start to sprout behind your ear if you don't wash there, the campaign grows on you.

Plus a lot of good work has come out of it, crafted by some talented hands at Trev & Co. If you don't believe me, sign up for their newsletter (McCain's, not Trev & Co.'s.) Anyone remember the potatoe parade? It was a lovely viral to send someone. OK so McCain's didn't used to have a very good image. But the current advertising will change that. Not sure if it's just the ads that have altered or the products themselves that have become healthier. Either way, it's all good.

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