Wednesday, July 9, 2008

Piss on me

I've got news for you. Flies can't speak.

More news. Even if they could, they probably wouldn't say 'piss on me' (would you? Actually, don't answer that.)

But apparently that's what men do when faced with pictures on flies on urinals. They aim for them.

Put the fly in the right place and you can reduce spillage by 80%. Could you achieve these results with a sign that says 'please don't piss on the floor?' Not if my experience at my last agency is anything to go on. It didn't help that the urinal was a tiny, space-saving design that actively directed more liquid on the floor than went down the drain. But I digress.

The urinal fly is a perfect example of a 'nudge' - a small feature of the environment that nudges people in a useful way'

Nudge: Improving decisions about health, wealth and happiness is written by Richard Taler, professor of behavioral science and economics at the University of Chicago and Cass Sunstein, professor of jurisprudence at its law school.

And it's just about the most interesting thing I've heard about in a long time.

If you've ever been persuaded to do something by someone else, tried to persuade someone either in real life or in an ad, you'll enjoy nudge's central idea: that it is better to gently nudge people to change their behaviour than FORCE THEM.

Read more here

Buy on Amazon here

And if you haven't already got it, buy this at the same time

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