Tuesday, March 11, 2008

Whilst you were busy counting how many passes the white team made, did you miss the Visual Cognition Lab?



Chances are, you missed the Visual Cognition Lab, out of the University of Illinois when you were busy counting how many passes the white team made in the latest road safety ad here in London.

But they were there in the background.

If you don't believe me, have a look here and here.

Thanks 'P' who commented on my original post.

There's also a litte bit of blurb here:

View the "basketball" video
This link takes you to the basketball video from an experiment by Daniel Simons and Christopher Chabris that was described in the article. To view the video, you will need to have Java active in your browser. When viewing the video, try to count the total number of times that the people wearing white pass the basketball. Do not count the passes made by the people wearing black. When you're done, visit the main lab web site for more information. Please note that this video is copyrighted and is available on this web site for viewing purposes only -- it may not be downloaded, copied, saved or used for any other purpose. If you are interested in using this video in any other context, it is available on DVD from VisCog Productions, Inc. Please see the link below. (Note that the University of Illinois is not in any way affiliated with Viscog Productions and this link does not represent an endorsement of Viscog Productions or its products by the University.)

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