Sunday, March 2, 2008

How do you sell a Nazi car in a jewish town?

When Bill Bernbach returned to his agency in New York after visiting the factory of his client, VW, in Germany, he passed George Louis in the office.

Louis said 'I haven't worked out the advertising, but I've worked out the marketing - how do we sell a Nazi car in a Jewish town?'

They answered the question with wit, irony and the start of the creative revolution.

No comments: