Does it make you throw up?
Does it make you think?
Does it make you feel ill?
Does it leave you cold?
How does it make you feel?
If you haven't seen it before, you won't know what it's advertising - and that should make it even more powerful for you.
When I first saw it, I knew the brand but that still didn't spoil it for me.
Have a look, see what you think.
Just as I was about to cry, it made me laugh out loud.
Then it made me feel a bit soft for making me think and feel.
Perhaps I'm just a bit too sentimental and schmaltzy for the UK.
If I like this ad, maybe my calling is in the US.