Monday, March 10, 2008
Did you see the moonwalking bear?
Or were you too busy counting the number of passes the white team made?
If you don't know what I'm talking about, then you probably haven't seen the latest road safety ad.
I've had a look on YouTube and I can't find it yet so I can't post it here.
But keep checking back. I'm sure I'll find it soon.
Well worth it.
It makes you want to go back to the beginning of the ad to see if they're telling the truth. But it works even if they're lying, precisely because you can't go back in time to check.
By making you focus on one thing that's happening, then asking you about another you're not concetrating on, this ad seeks to demonstrate the idea that your brain can't see what it's not looking for.
Look out for cyclists when you drive and look out for the ad on this blog and on TV.