This ad's entitled 'Perfect Day'.
It's actually from 2004 but as I'd never seen it before, I thought it was brand new when I saw it on TV tonight.
Watch it before you read my comments below. They might spoil it for you.
I don't know about you but I was was just waiting for the grotesque limb-twisting accident to happen.
It makes for an emotional ride. As a biker, you watch it enjoying the day out. But your brain tells you you're probably about to witness motorcycling horror show.
The fact that you don't I think is credit to the creative team. For once, scare tactics are left well alone.
Refreshing, don't you think?
And well worth putting back on four years later. Even if I never saw it the first time around.