Monday, February 11, 2008

Perfect ad

This ad's entitled 'Perfect Day'.

It's actually from 2004 but as I'd never seen it before, I thought it was brand new when I saw it on TV tonight.

Watch it before you read my comments below. They might spoil it for you.



I don't know about you but I was was just waiting for the grotesque limb-twisting accident to happen.

It makes for an emotional ride. As a biker, you watch it enjoying the day out. But your brain tells you you're probably about to witness motorcycling horror show.

The fact that you don't I think is credit to the creative team. For once, scare tactics are left well alone.

Refreshing, don't you think?

And well worth putting back on four years later. Even if I never saw it the first time around.

No comments: